When to Expect Leads
Understand when leads typically arrive, what affects lead volume, and why delivery can vary in a real-time marketplace.
Lead delivery can vary week to week based on demand, your budget, and how competitive your bid is. Below is an overview of what to expect once your lead request is active.
How quickly will I receive leads after turning on my request?
Most users begin receiving leads shortly after turning on their request. Timing depends on:
- Homeowner demand in your category
- Your max bid and how competitive it is in your area
- Your selected location radius
- How many other businesses are actively bidding at the same time
If your bid is within the recommended range and demand is steady, you can expect leads to start flowing within a short period of time. If delivery is slow, adjusting your bid or expanding your radius can help.
How many leads should I expect each week?
Lead volume depends on several factors that change throughout the year. Your weekly results are influenced by:
- Your bid
- Your location
- Your weekly budget
- Homeowner demand
- Seasonality by category
Higher bids, wider locations, and larger budgets usually increase your access to leads. Lower bids or narrow locations may limit your weekly volume.
Because homeowner requests fluctuate, your weekly totals will not always be the same. This is normal and expected in a real-time marketplace.
Why does lead volume vary?
Lead volume can change from week to week due to natural shifts in your market. Some reasons include:
- Seasonal demand changes (for example, roofing peaks at certain times of year)
- Fewer or more homeowners requesting work in your area
- Competitors adjusting their bids
- Your own bid or settings influencing your visibility
- Weather patterns, local events, or holidays impacting homeowner behavior
Even when your settings stay the same, the market around you evolves. If volume slows, you can increase your bid, widen your radius, or adjust your budget to improve delivery.