Understanding Your Max Lead Price
Learn what max lead price means, how bidding affects lead delivery, and how recommended prices are calculated. This guide also covers when and how to adjust your bid to improve results.
Your max lead price helps determine how competitive you are when leads become available. It works together with your budget and location settings to control both how many leads you receive and how much you may pay for each one. Below is a simple overview of how max bidding works and how you can manage it effectively.
What is my max bid?
Your max bid is the highest price you are willing to pay for a single lead. You can think of it as the ceiling for your cost per lead. You will never be charged more than your max bid for any individual lead.
When a homeowner request comes in, Jobble compares your bid to other businesses that match the same category and location. Your bid helps determine whether you are eligible to receive that lead.
What does my max bid do?
Your max bid controls your competitiveness. Higher bids open you up to a larger share of available leads. Lower bids may limit how many leads you receive and may also impact the speed at which you receive them.
Jobble uses a marketplace style approach. When multiple businesses are eligible for a lead, the system selects the business whose bid is competitive for that specific request. You only pay the final lead price, which is always at or below your max bid.
What is the recommended bid and how is it calculated?
Your recommended bid is based on real pricing trends from similar leads in your category and location. Jobble analyzes recent data to estimate a range that gives you access to a meaningful share of available leads.
The recommended bid is designed to:
- Help you stay competitive in your market
- Give you visibility into current demand and pricing
- Provide a simple starting point if you are unsure what to choose
You are welcome to bid above or below the recommendation. Just keep in mind that bidding too far below the range may limit delivery.
Can I change my bid after I start a request?
Yes. You can adjust your max bid at any time. Increasing your bid may help you receive more leads or improve delivery speed. Decreasing your bid may reduce how many leads you receive, but it can help you stay within a tighter budget.
Your updated bid applies immediately to all new homeowner requests that match your lead settings.