Improving Results From Your Leads
Understand how to improve lead conversion and what your budget and max lead price mean for lead volume and results.
Getting strong results from your leads depends on both how you reach out and how your request is set up. Below are tips for improving your lead to job conversion rate and understanding what you can expect based on your budget and bid.
How can I improve my lead to job conversion rate
Small adjustments in speed, messaging, and follow up can make a noticeable difference. Try the steps below to increase your chances of turning each lead into paid work.
Respond quickly
Homeowners often contact several businesses at once.
- Aim to reply within the first few minutes when possible
- If you miss that window, try to follow up within the hour
Personalize your outreach
A simple, friendly introduction works best.
- Use the homeowner’s name
- Reference a detail from their project
- Explain the next step clearly
Stay organized
Keeping your leads sorted helps you avoid missed opportunities.
- View new leads right away
- Move leads through your contact or follow up stages
- Note which messages get the best responses
Follow up consistently
Many homeowners respond to the second or third message.
- Send a follow up within 24 hours if they do not reply
- Try a different contact method if available
- Keep your tone friendly and low pressure
Adjust your bid or budget if needed
If you are not receiving enough leads to convert, try:
- Increasing your max bid to be more competitive
- Expanding your radius
- Raising your weekly budget
These changes affect how often you receive new opportunities.
What can I expect to get for my budget
Your budget determines how many leads you can receive each week. The exact number varies based on:
- Your max bid
- Demand in your service area
- How many homeowners are actively requesting your type of service
- How competitive other businesses are in your market
Higher budgets and bids
A higher budget gives you room to receive more leads. A higher max bid increases your competitiveness so you are eligible for a greater share of the available leads.
Lower budgets and bids
A lower budget or bid may limit the number of leads you receive. You may also experience slower volume during certain seasons or when demand dips in your area.
What you control
You control your:
- Weekly budget
- Max bid
- Service area
- Availability and response time
Tuning these settings helps you get the best results from the budget you choose.