How do I know if my max lead price is competitive?
Learn how to gauge whether your max lead price is competitive by reviewing recommended pricing, lead delivery, system alerts, and budget usage. This article also explains when and how to adjust.
Your max lead price determines how competitive you are when new homeowner requests become available. A competitive max lead price gives you access to more leads and faster delivery. Here are the key signals that help you understand where you stand.
Use the recommended max lead price as your baseline
Your recommended max lead price is based on real pricing from similar leads in your category and location. It reflects what other businesses are typically willing to pay and what recent leads have cleared for.
If your max price is within the recommended range, you can expect:
- Steady access to leads
- Good visibility across your selected location
- A competitive position in the marketplace
If your max price is below the range, you may see fewer leads.
Check your lead delivery
Your lead volume is one of the clearest ways to understand competitiveness.
- If you are receiving a regular flow of leads, your max price is likely competitive.
- If leads slow down or stop, your max price may be below what the market is currently seeing.
It is normal for lead prices to fluctuate by season, location, or demand. If volume drops, raising your bid can help you re-enter the competitive range.
Watch for system alerts and suggestions
Jobble may provide warnings or suggestions when your max lead price is significantly below what you need to stay competitive in your market. These notifications help you adjust before delivery is affected.
Compare to your target budget
If you are hitting your weekly budget quickly, your max lead price may be very competitive and give you strong access. You can lower your max price slightly to slow down delivery while staying active in the marketplace.
If you never reach your budget, your max lead price may be too low and limit your visibility.
Adjust and monitor
You can update your max price at any time. Many businesses adjust their max prices gradually until they reach the right balance of cost and lead flow.
Try increasing your max lead price slightly and check your delivery over the next few days. Even small changes can make a noticeable difference in competitive markets.